One of my big goals for 2020 was to get much better at marketing. It’s April and so far I’ve shifted from my flashy and slightly pretentious old website into this new one, set up my first ever personal mailing list (I know!) and started to think a bit harder about things like Instagram and vain notions of what “my audience” might want from “my content”.

I should start by saying I hate marketing, which is probably already obvious.

I’ve been really interested in nutrition for a few years now. Anyone who knows me will know I’m not a massive ‘foodie’ and fine dining is largely wasted on me, but there’s something obvious yet profound about the fact that our brains perform better when they’re well-fuelled.

I guess it hit home for me around three years ago, when I suffered a really nasty bout of depression. I have terrible genes when it comes to mental health, but this was my first time being medicated for it. Save for a few afternoons in bed that no one really knew about, I carried on running the business and nobody really knew what was going on in my brain (I was CEO at the time, and although I wasn’t doing a great job, I managed to just about keep the show on the road). Once the fog cleared and I decided to come off the happy pills, I wanted to give my brain the best chance of being clear, sane and energised.